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Designing fit-for-purpose strategies; I am here to clarify, not confuse.

As a professional problem solver, it’s my role to uncover pain points within your existing marketing, communications and operational ecosystem. Conversely, if you’re establishing a new brand, I work with internal and external stakeholders to ensure the brand has the right foundations from the outset.

Via corporate immersion I am able to propose fit-for-purpose brand messaging and marketing initiatives that improve client relationships and support planned business growth.

Professional Services

Documented marketing and content strategies have been proven to render companies more successful than those without articulated planning.

The benefit of using a marketing consultant who can engage internal teams, interview stakeholders tactfully and craft a strategy that fits your needs means that your actual requirements are met, not just be ticked off a generic checklist.

I can work remotely and in-house with a core team of decision makers, running high-level workshops and deciphering marketing, communications and operational needs that will help your business run and communicate better.

Brand

Visioning & goal setting workshops

Organisational strategy

Internal communications consulting

Brand architecture & identity

Brand & marketing strategy

Small business & start-up consulting

Marketing

Strategic marketing analysis

Business development processes

Designing tools for client engagement

Website review & refresh or establishment

Collateral wireframing & copywriting

Creative consultant engagement & briefing

Small business & start-up consulting

Budget & implementation

Creative consultant project management

Content

Communications strategy

Digital platform mapping

Client journey mapping
& touch-point design

SEO advisory partner

Content strategy & consultation

Podcast hosting & interviewing

Social media strategy

Event planning & management

Social media management

Brand Identities

Al Jeffery

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The Base Between

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Renew. Gather. Guide.

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Story League

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Juicy Marketing Insights

More Juicy Marketing Insights

How brand strategy can improve business

It might all be floating around in your head, but to make measurable progress you require visible goals for both you and your team to strive towards.

Peak into how a brand strategist can help you improve your business from the inside out.

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Can you market yourself?

When you begin a strategic branding process, it’s advised to research your competitors to get a ‘lay of the land’. You want to see what you’re up against, understand what marketing and communications get the highest response rates, and in a lot of cases see what is not working.

Continue reading…

Reach Out

Let's chat about how a documented brand and marketing strategy could improve your business.

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