When you begin a strategic branding process, it’s advised to research your competitors to get a ‘lay of the land’. You want to see what you’re up against, understand what marketing and communications get the highest response rates, and in a lot of cases see what is not working.
Internal Communications can get left at the bottom of the pile, but just as a fish rots from the head down, real change happens from the inside out.
The measure of success varies from person to person, from job to job and task to task.
Yet, when we’re always looking to the next line item on our never-ending ‘to do’ list — how do we measure our success and celebrate it both personally and collectively?