With various products, services and divisions it can be difficult to position your brand (or brands) in the best way to maximise customer interpretation and administrative efficiencies.
Working as an organisational strategist and consultant, I drill down on what you offer and how to position yourself to your stakeholders for maximum customer understanding and targeted messaging.
I also consider operational requirements to ensure these brands are tying in with administration, work flows and marketing infrastructure.
Examples can include having an ‘umbrella brand’ with divisions, having a single brand with services or having independent sub brands underpinned by a core brand ethos.
Can you market yourself?
How brand strategy can improve business
Do you need to educate before you sell?
Getting the best from designers
Like my sixth-grade teacher said, ‘there’s no such thing as a silly question’. I’d love to hear from you and promise I don’t bite – all queries are welcome and no obligation.
dani [at] danisampson.com
Let's chat about how a documented brand and marketing strategy could improve your business.