Project Summary –

Headed by ex-journalist, Luke Buesnel, Story League was born to produce “Content of Higher League”. By undertaking a thorough strategic analysis of the landscape coupled with thorough stakeholder personas, we shifted the narrative to a balance of sophisticated and playful language.

Taking into consideration a modest budget, we were able to create an ‘ownable’ style using photo filters, masking and multiplying techniques. The concept intelligently prints in black and white over colorplan paper to reduce cost but ensure richness of colour, quality and impact.

Luke was able to finesse some of his own content strategy processes via the workshop I ran for Story League as a way to distill valuable content ideas for creation in the future.

Project Progress –

Brand aesthetic, comprehensive brochures and content abstracts are complete. We are currently mapping out digital implementation across web, social and print.